Unibeez

Unibeez wanted some creative merchandise that would boost employer downloads, gain brand loyalty and give hope, confidence, and a sense of camaraderie between students. The aim was to suggest sustainable and meaningful products for both employees and students.

 

From this, Grace generated the concept: ‘Find Your Future’, indicating both employer and student can use Unibeez to find their future.

 

In a bid to entice students to Unibeez Grace created an interactive marketing campaign – a competition to design the ambassador’s tee. Designs would be shared on social media and judged by potential employers. She also designed trend driven apparel for Unibeez ambassadors, and a journal to make job hunting easier with Unibeez.

 

For the employers, Grace created an interactive and experiential marketing campaign that sent a deck of Top Trump cards with student’s CV’s.